Asher & Eva make play itself.

Two Colorado kids turned snowmen into emoji canvases, and a family venture into a real-life entrepreneurship education.

Asher & Eva make play itself.

Two Colorado kids, Asher and Eva, love building snowmen and giving them expressive faces. After too many afternoons hunting for the perfect eyebrow stick, they asked: "What if snowmen had emoji faces instead?"

That question became Snowmoji: a kit of 19 weather-resistant face pieces, so any snowman can be excited, silly, sleepy, or mischievous.

Kid founders, real business

Snowmoji isn't just a product; it's Asher and Eva's real-life education in entrepreneurship. They're learning how ideas become products, prototyping, testing, packaging, selling, with a whole box of prototype eyes to prove it.

Because snowmen have feelings too

Every Snowmoji kit carries the kids' conviction: a snowman deserves a face that shows how it feels. Excited for the first snowfall. Silly on a sunny winter day. Sleepy when the sun goes down.

It's play, but it's also a lesson: the best ideas come from paying attention to what's missing, even if what's missing is the perfect eyebrow stick.

Visit snowmoji.com to meet the kid founders.